A lot of experts are talking about the Artificial Intelligence (AI) conundrum. Is it a blessing or a curse? AI is a blessing in that it makes certain jobs easier and more efficient. As an example, AI can increase productivity. An AI algorithm can predict and prevent catastrophic events like disease outbreaks and market crashes. On the other side of the coin, these AI algorithms can invade our privacy in ways we have never imagined. For instance, AI can analyse a surprisingly great amount of personal data and can draw accurate conclusions about our habits, preferences, and future actions.1 Data breaches by AI have already been demonstrated by invasion of privacy through collection and analysis of personal data every time one browses the internet.1
Further, every time one shops online, browses a website, or even ‘likes’ a post on social media, you are leaving digital footprints. AI algorithms collect and analyse these footprints, creating a virtual profile that mirrors your real-life persona. Your personal information is the key to your virtual identity. When AI systems collect and analyse this information, they create a risk of identity theft. Cybercriminals can then misuse AI to commit fraud by stealing your identity or selling your personal data on the dark web.1
There are of course steps that we can take to mitigate these risks. We can for instance use privacy tools and settings as stipulated in our phishing post. Where possible, one can even limit their digital footprint. Government also has a role to play in the protection of internet users. In South Africa, we have the Protection of Personal Information Act (POPIA) No. 4 of 2013 which is our data protection law. In Europe, there is the General Data Protection Regulation (GDPR) 2016/679, the European Union’s data protection regulation.
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